Switzerland Global Enterprise, founded 1927 as ‘OSEC’, advises and supports Swiss companies in the process of international business ventures on behalf of the Swiss Ministry of Economy, Since 2008 they also fulfill the mandates of national location promotion and import advancement in favour of a select group of countries.

In collaboration with Brunner Strategy, Varese Corridor has revised the whole identity including positioning, developed a new brand name, a descriptive claim and a new corporate design taking into account the new service mandates. In terms of a single brand stategy, existing sub-brands were integrated into the new umbrella-brand in order to strengthen its international impact. Considering the increased competitive pressure in recent years the new branding should minimize the institutional image in favour of a reputation fit for the requirements of a highly agile global economy. Besides the rebranding, we attented to and conceived a variety of communication activities for existing and new products in print and digital.