Franke is a globally operating Swiss consortium of 70 companies with 11’000 employees. The group is a world leader in comprehensive systems for domestic kitchens and for professional applications in food service, coffee preparation, beverage delivery and hygiene solutions.

For their 100th anniversary, the group chose to use its history as a common thread for the communication. After researching their extensive archive, Varese Corridor has developed a documentary storyline together with Brunner Strategy. This formed the basis of all activities surrounding the jubilee and was applied cross-media: As a give-away commemorative book, an exhibition in a gallery space, a web feature and as narrative backdrop for the main celebration at KKL Luzern.

The Division Franke Coffee Systems had developed a new coffee machine meeting highest demands in terms of performance, taste and design. Aimed at the professional catering trade, we were given the task to accompany its launch including photo production. Whithin a week’s time, we realised a series of images reflecting upon the high-end quality of the machine. The Café ‘Metropol’ in Zurich served as an adequate location with an ambiance still infused with the charm of an old ‘Grand Café’ founded in 1894.