Year
2012
Service areas
Brand, Naming, Text, Typography, Print, Digital, Exhibition
Partner
Flexlane
Roger Stüssi is a conceptionally driven interior architect and product designer running his own studio ‘Soius’ and working on client assignments for more than a decade. The task was to create a new brand for his first self-initiated furniture collection launching at Salone internazionale del Mobile 2012.







After intensive consultation with the client, Varese Corridor has developed a distinctive corporate design mixing formal elements of rural craft with industrial manufacturing. The logotype serves as a subtle sender element in order to lend more presence to the current collection and its related story. For the launch we provided all communication components such as naming of the collection and its pieces, as well as copywriting, execution of promotional material and exhibition design at the showroom in Milan.
