Project Overview

ROGER STÜSSI

Launching a new
furniture collection
at Milan

Year

2012

 

Service areas

Brand, Naming, Text, Typography, Print, Digital, Exhibition

 

Partner

Flexlane

 

 

roger-stuessi.ch

Roger Stüssi is a conceptionally driven interior architect and product designer running his own studio ‘Soius’ and working on client assignments for more than a decade. The task was to create a new brand for his first self-initiated furniture collection launching at Salone internazionale del Mobile 2012.

Stuessi_Briefschaften_1

After intensive consultation with the client, Varese Corridor has developed a distinctive corporate design mixing formal elements of rural craft with industrial manufacturing. The logotype serves as a subtle sender element in order to lend more presence to the current collection and its related story. For the launch we provided all communication components such as naming of the collection and its pieces, as well as copywriting, execution of promotional material and exhibition design at the showroom in Milan.

Project Overview