Project Overview

LANDOLT-ARBENZ

A contemporary
branding for
writing culture

Year

2012

 

Service areas

Brand, Naming, Typography, Print

 

 

quillconcepts.ch

Quill is a new initiative by long-standing Landolt-Arbenz stationers located on prestigious Bahnhofstrasse Zurich. Their mission is to provide comprehensive office solutions focusing on all aspects surrounding writing and paper to discerning corporate and private clients.

Based on our expertise with stationery and paper projects, Varese Corridor has advised actively on strategy and positioning as well as conceived a brand name including an expedient byline. A simple yet striking logotype has been developed paying homage to calligraphy and taking into account the contemporary claim of the project. Their corporate stationery is printed in letterpress on high-volume cotton paper to convey the premium nature of their product range and their affinity to the arts and crafts tradition.

Project Overview