The idea for the Gris concept store grew from the necessity to create an attractive platform for Swiss fashion and design. Therefore a group of designers and like-minded entrepreneurs developed a participatory business model and managed to secure an appropriate shop location within the newly built Europaallee development.

Varese Corridor has worked out a plausible positioning, brand name as well as corporate design in close consultation with the client and existing partners. Besides a striking logotype, the design is dominated by a multi-layered pattern coveying the aesthetic diversity of the different labels in store. Besides providing stationery, stickers, hangtags and signage we advised on interior design and digital presence.