Project Overview

FONDSMESSE SCHWEIZ
A branding with
public appeal for Switzerland’s
biggest financial fair
public appeal for Switzerland’s
biggest financial fair
Year
Since 2011
Service areas
Brand, Naming, Corporate Design, Photo Production, Print, Digital
Partner
Luxwerk
Fondsmesse Schweiz, Switzerland’s biggest financial fair was in need of new incentives for their future editions. The task was to transport their credo ‘marketplace of funds knowledge’ in an appropriate and popular manner.

Varese Corridor has proposed a diamond-like shape as a logo to express the idea of value enhancement in finance. This is complemented by diagonal ribbon reminiscent of a decoration of distinction. The lively atmosphere of the fair is conveyed by generous use of pictures of the visiting crowd. Recycled uncoated paper stock is used to convey the discretion and equitability of the financial sector.








