Mabel Eugster is a yoga instructor and loves outdoor sports. In 2012 she combined these two passions and founded the first school for Stand-Up-Paddling-Yoga on lake Zurich together with friends. Varese Corridor has created a simple logotype for her, transporting aspects like health, fun und summerly lightness.

PrimeMover Associates was founded in 2013 as a consultancy for global healthcare by three partners with longstanding experience in the sectors of pharmaceutical industry, health economics and health politics. Eversince, they serve and advise governments, health institutions as well as lifescience industries and lecture regularly at the London School of Economics.

Abstract ist das Magazin von W.I.R.E. – einem unabhängigen Schweizer Think Tank, der sich mit globalen Entwicklungen in Wirtschaft, Wissenschaft und Gesellschaft beschäftigt, getragen durch die Bank Julius Bär, dem Collegium Helveticum der ETH und Universität Zürich.

After many years of experience managing a marketing agency, Sacha Willemsen has sought self-employment as an independent consultant focusing on communication and trends. The task was to devise a simple identity accentuating his operational skills and his straightforward, passionate approach.

Varese Corridor has created a distinctive brand which conveys Willemsen’s diverse capabilities and aspirations by means of a dynamic naming, which means part of the brand name is changeable. In case of his stationery for example, the brand name is completed by hand situationally. The pale pink paper colour in reference to the Financial Times, the abstracted pinstripe pattern as well as the classic serif typeface refer to his business skills and advisory role.

The strategic challenge of Zurich’s City Hospital Waid is to answer growing competitive pressure while being goverrned by administrational affiliation and having to consider political requirements simultaneously. Taking this into account, the task was to reconsider their positioning and their corporate design which had been watered down over years of inordinate use.    

Varese Corridor has revised their vision, mission and guiding principles seeking to make the brand more humane and to stay abreast of changing market conditions. Subsequently, a new brand promise and corporate design were developed as well as a new scheme for publications – all within the framework of the city’s administrational standards. Apart from conceiving an extensive image pool including photoshoot, an icon-system and numerous print products, we have advised on the digital rebranding. For special events like Open Day and Induction Days we implemented various independent communication activities in reference to the new corporate design.