Year
2013
Service areas
Naming, Typography, Photo Production, Print, Digital
Partner
Luxwerk
Stadthof is a unique office property with high-grade interiors located next to Zurich main station. The building which was designed in 1974 by renowned architect Werner Stücheli has been carefully refurbished and equipped with up-to-date infrastructure.
Varese Corridor has conceived a marketing concept in accordance with the quality of the building and its target groups. The original logotype still visible on the facade has been carefully redrawn and complemented by a descriptive claim. Together with Luxwerk photographers we developed a key visual as well as a series of pictures documenting the building and its lively surroundings. As part of the marketing strategy an elaborate mailing, a sub-site as well as advertising posters were implemented.
Year
2016/2017
Service areas
Concept, Text, Typography, Photo Production, Print, Digital
Partner
Tobias Siebrecht, Sebastian Luckos, Schellenberg Druck
After graduating from ESMOD Berlin in 2013, Julia Winkler founded her own label for premium womenswear. Eversince, she has produced bi-annual collections characterized by rigid elegance and clever patterns. After the first years of continuously building her brand, she wanted to sharpen its profile on strategic and visual level. Moreover, we were aiming to strengthen her customer relations as well as professionalize her communication activities and simplify their maintenance.
Varese Corridor has gently revised and complemented her brand identity in order to make it more accessible and lively. Besides a new structure and design for her website, we developed seasonal lookbooks, newsletters and invitations as well as templates for salesbooks and portfolios.
Year
2015/2106
Service areas
Strategy, Identity, Naming, Text, Corporate Design, Typography,
Photo Production, Print, Digital, Signage
Partner
FLX Labs, Tobias Siebrecht, Studio Lardo
For almost two decades, the family enterprise of ‘AE Business Homes’ supports multinational companies when transferring foreign employees to Switzerland with relocation services and business apartments. New online contenders, a growing competitive pressure paired with enhanced services as well as an internal changes were the decisive factors that led to the rebranding. The task was to reposition the company in order to adress directly the end customer and to deliver added value by means of individual additional services.
In close consultation with the client, Varese Corridor has developed a sustainable brand identity including positioning, brand name and a descriptive byline. Besides executions such as stationery, website, signage and new give-aways we have implemented several additional tools and service features. One example is the ‘Local Life’ search engine which supplies the user with tips for nearby restaurants, shops, cultural institutions or leisure facilities curated by Nest’s employees.
Year
2013/2014
Service areas
Concept, Typography, Illustration, Print, Digital
Theater Konstellationen was founded 1999 as a platform for performing arts projects. With their long-term series called ‘Mensch!’, Jonas Knecht and Beatrice Fleischlin explore existentialism within our competitive society by means of diverse stage formats.
Varese Corridor has created a dynamic visual identity for the series ‘Mensch!’ which allows a certain degree of variety for the different events. Subsequently we have developed key-visuals and promotional material for the fist three productions which were shown in theatres such as Theater Gessneralle Zurich, Lokremise St.Gallen and Sophiensäle Berlin.
Year
Since 2012
Service areas
Strategy, Brand, Naming, Text, Typography, Photo Production, Print, Digital, Signage
Partner
Oliver Ritz, Flexlane Loris & Livia, Claudia Zuber
After a long journey as chef de cuisine on the ocean liner Queen Elisabeth II, at the palace of the Emir of Qatar and Hotel Bristol in Warsaw, Klaus Leuenberger returned to his countryside roots in Switzerland. There he started working with small local producers to create his vision of an organic cuisine de terroir. In this spirit he ran the historic restaurant St.Georg in Ernen for 20 years earning him 14 points Gault-Millau. Over the course of the past decade, he opened up the restaurants Mühle and Erner Garten in the high valley of Goms and launched his own line of local deli products.
In the course of the acquisition of restaurant Mühle, Varese Corridor has devised a clear positioning and corporate design for both restaurants. The branding should take into account the individual character of both places but also clearly convey their common philosophy defined by its originator. We created two brands that differ only in terms of logotype and colour but share the same typefaces, style of imagery, layout and paper stock. These are complemented by the umbrella brand ‘Klaus Leuenberger Speisewerk’ acting here as an understated sender element. The choice of materials and typography as well as the hot foil stamping reflect upon the duality of rustic tradition versus modern finesse inherent in his cuisine.
In 2017 Leuenberger opened up the restaurant ‘Erner Garten’ as part of a new multi-generation development on the edge of the historic village. Due to its ecological construction techniques and the integration of organic farming, the project constitutes an ideal domain for Leuenberger’s working spirit. For this latest enterprise, Varese Corridor has conceived a visual identity in line with the branding of the other restaurants and developed communication activities in print and digital.
Besides running his gastronomic ventures, Leuenberger has launched his own line of deli products in collaboration with the Landscape Park Binntal. The range includes a variety of unconventional products from wild and rare ingredients and made according to vintage or offbeat recipes. Varese Corridor has advised on assortment and developed packaging solutions including comprehensive copy on origin and history of each delicacy. Moreover, we implemented adequate promotional material, order sheets and web content.
Varese Corridor is an agency for value-based branding, communication and design. We create brands, define strategies, develop corporate identity system and deliver unique experiences for your customers.
Varese Corridor is an agency for value-based branding, communication and design. We create brands, define strategies, develop corporate identity system and deliver unique experiences for your customers.
Varese Corridor is an agency for value-based branding, communication and design. We create brands, define strategies, develop corporate identity system and deliver unique experiences for your customers.
Varese Corridor is an agency for value-based branding, communication and design. We create brands, define strategies, develop corporate identity system and deliver unique experiences for your customers.
Varese Corridor is an agency for value-based branding, communication and design. We create brands, define strategies, develop corporate identity system and deliver unique experiences for your customers.
Varese Corridor is an agency for value-based branding, communication and design. We create brands, define strategies, develop corporate identity system and deliver unique experiences for your customers.
Varese Corridor is an agency for value-based branding, communication and design. We create brands, define strategies, develop corporate identity system and deliver unique experiences for your customers.
Varese Corridor is an agency for value-based branding, communication and design. We create brands, define strategies, develop corporate identity system and deliver unique experiences for your customers.
Varese Corridor is an agency for value-based branding, communication and design. We create brands, define strategies, develop corporate identity system and deliver unique experiences for your customers.
Varese Corridor is an agency for value-based branding, communication and design. We create brands, define strategies, develop corporate identity system and deliver unique experiences for your customers.