Priorin, a product brand of Bayer, is the oldest and most well-known hair restorer in Switzerland. The client wanted to strengthen the brand’s ties to pharmaceutical assistants in order to further recommendations at the point of counseling in the pharmacy.

Varese Corridor has conceived a new magazine which promotes the subject of hair and its health by means of entertaining knowledge transfer and lifestyle features. Based upon the product’s positioning, editorial concept and layout were developed. One of the challenges was to find an appropriate design solution which would insure brand recognition on the one side and leave enough scope and flexibility on the other side so that the publication would be perceived with a certain journalistic credibility. For each issue we have overseen guest authors as well as providing picture editing, photoshoots, artwork and typesetting.